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Executive Committee Members

Appointed on 21st April 2012

Mohd Irwan Rizal
President
He was appointed as an Executive Committee Member (CRM/Contact Centre) on Saturday, 27th March 2010. He is the Minister’s Appointee Member in National YOUTH Consultative Council, Ministry of Youth And Sports of Malaysia and has attended Executive Diploma in Counselling. He has 7 years of experience in Customer Service and Contact Centre and actively involved in Youth Development Programme throughout the Nation.
Munirah Looi Abdullah
Vice President (CRM/Contact Centre)

An MBA-HRM graduate from University of Wales, UK, and a member of Who’s Who International of Professionals and Life Member of International Business Leaders. She has a total of 20 years working experience. An experienced personnel in the areas of Business Transformation; Customer Relationship Management (CRM), Customer Experience Management (CEM); Human Performance Management, Strategic Management, Business Process Redesign, Sales & Marketing and Project Management. Her international exposure in driving Business Transformation initiatives using an integrated approach in the areas of Voice of Customers, Voice of Processes and Voice of Employees, has helped Companies in achieving high customer; employee satisfaction and loyalty index and overall business results. As a Master Six Sigma practitioner, she had led teams of cross-functional experts to develop business transformation; customer-orientated improvement strategies and Business Process Reengineetimg initiatives to support business transformation and CRM initiatives. She is an experienced Facilitator, Human Performance Strategist and Organization Development & Change Management practitioner and a sought after Speaker regionally, having spoken in numerous CRM and Contact Center Global Conferences. She is currently an elected EXCO member of OM (Outsourcing Malaysia) for 2 terms and leads the EPP2-NKEA national initiatives to build and develop our local BPO companies to be Global Players.

Anson Melissa Norman
Vice President (Industry)
She is Kelly Services Managing Director Singapore and Malaysia, a company under the Kelly Services Group, a Fortune 500 company headquartered in Troy, Michigan (USA), offering Human Resource and workforce solutions that include recruitment, outsourcing and consulting services.
Having served with Kelly Services Malaysia for more than 17 years, Melissa Norman is a true home-grown talent and the best example of how the organization maintains its leadership position – by investing in people. Melissa plays a key role, providing thought leadership, brand/strategy ownership and industry workforce connection for the Kelly business practices to partner organizations with proven workforce solutions. Melissa is responsible for leading and driving all of Kelly Services operations, growing and expanding its business and investment opportunities in Malaysia and Singapore; managing the corporate functions, its general recruitment and specialized Professional and Technical businesses, specifically Kelly Commercial, Kelly Selection, Kelly Scientific Resources (KSR), Kelly IT Resources (KITR), and Kelly Engineering Resources (KER). Melissa brings with her a wealth of experience and a deep understanding of the workforce solutions industry. Having managed Kelly India in interim roles as Country General Manager and Regional Service Director respectively, where she conceptualize, design and implement effective business processes and workflows to promote a competitive organizational environment for Kelly businesses in the region. Melissa holds a Masters in Business Administration and devotes time in voluntary community work as a member of the Rotary Club, Sentul District.
Manjelah Thavamoney
Honorary Secretary
She is currently the Service Desk Manager (Asia Pacific and Emerging Markets) of Asia Pacific Information Services Sdn Bhd and has over 25 years of Customer Service Industry experience with almost 15 years directly involved within the Contact Centre and Service Desk arena. She holds a Certificate in NEBS Management from the City and Guilds of London Institute and certification in ITIL Foundation and another in ITIL Practioner; Support and Restore. Manju has been an active member of the Customer Relationship and Contact Centre Association of Malaysia since its inception in 1999.
Pamesh Kuma A/L Selvaraj
Honorary Treasurer
He became a member of the call centre fraternity in 1999, when he began his career in a multinational FnB contact centre. He moved through the ranks to rise to the position of Contact Centre Manager in SRG Asia Pacific Sdn Bhd, servicing the largest customer database in Malaysia, and the company’s anchor client. Pamesh has over 10 years experience in ContactCentre Management, and a unique 360 degree viewpoint of contact centre management, through his exposure in all aspects of operations, as well as his current role in management. His specific area of responsibility includes contract negotiations, management of performance vis-à-vis contractual key performance indicators, process and operational design, technology, as well as training. He is an active member of the CCAM, contributing in various activities of the association since 2003. Pamesh was awarded Best Contact Centre Manager Over 100 seats by the CCAM in 2009, and is credited for bringing home the Best Outsourced Contact Centre Over 100 Seats award for SRG AP in the same year. He is earmarked to be a future leader of the company and is expected to bring much to the industry in the coming years.
Jasmin Binti Aksan
Executive Committee Member (CRM/Contact Centre)
She is currently the Head of Service Recovery Unit & Correspondence Operations in ASTRO and has 15 years of experience in Contact Centre Management. She has an Executive Diploma in Human Resource Management from University Malaya.
Jasmindar Singh a/l Gurubakh Singh
Executive Committee Member (CRM/Contact Centre)
He was appointed as the Executive Committee Member (CRM/Contact Centre) on Saturday, 27th March 2010. He is currently the Assistant General Manager of iCIMB Call Centre and has 28 years of working experience in the Financial Industry. Last 9 years in Contact Centre Management. Jasmindar has a Diploma in Computer Studies, Goon’s Institute and is a Certified Support Manager, SSPA.
Mohd Yaman Mohd Zin
Executive Committee Member (CRM/Contact Centre)

He holds an Ordinary National Diploma in Technology (Engineering) from Oldham College of Technology, England and graduated from University of Sussex, England in 1982 with a BSc in Structural Engineering. He has 29 years of working experience involving engineering and environmental consultancy, project / construction management, property development and infrastructure/utility construction and management. Prior to joining SYABAS as General Manager, Water Quality Division in 2007, he had held various senior positions in private organization and public listed companies, the latest being the Construction Manager for Jeddah Sewer Network Project with WWE Holdings Bhd.

Jesmine Tan Swee Peng
Executive Committee Member (CRM/Contact Centre)
She is the Marketing Manager of BPO at VADS Berhad, currently the largest BPO organization in Malaysia with over 7,800 employees. Considering quite new in the BPO industry, it has been an overwhelming experience; with multi-exposures & opportunities in learning the BPO industry, she is looking forward to excel in the outsourcing field. She started her career in the US and has held International Business & Support roles prior her return to Asia. Her first job in Asia was in Hong Kong for few years to build her career, and return to Malaysia with one of the reputed latex gloves corporation in Malaysia in the international business and marketing role. With an enthusiasm in global marketing, communication & business exposures; she later joint an Asian joint-venture corporation to a number One World Steel Makers ArcelorMittal; took care of Asia Pacific marketing & business activities; as well as head of communication for both entities. She is a first-class honoured degree holder, and hold a double degrees; Bachelor of Science Degree in Marketing and Psychology from the Arizona State University, Tempe, USA.
Steven Khor Seng Ban
Executive Committee Member (CRM/Contact Centre)

He is a member of the International C.O.P.C. Community,as a Registered Coordinator & C.I.A.C and Six Sigma trained. He read law at University of Liverpool, United Kingdom and graduated with LLB [Hons]. He has a total of 15 years working experience with a wide array of experience, crossing multiple disciplines and industries. Experienced in areas of Business Processing Outsourcing (BPO), Customer Relationship Management (CRM), Human Resources Management (HRM), and Training & Development. His exposure includes both local and foreign portfolio’, in diverse industries and disciplines; including in various industries with 11 years experience in Contact Centres. Other industries of his work exposure and specialist experience include the set-up and management of a British garment retailing, Set-up & Operational Management of Malaysia’s 1st “Mall On-Call”, telecommunications, shooting range, food & beverage and Contact Centre staffing. He experience in working with end-users & clients in strategic alliance, are aimed towards achieving a common customer centric objective and satisfaction. His diverse exposure in driving Customer Satisfaction, End-User Satisfaction, Process management, has helped Companies in achieving high results in these areas. Through these efforts, as a C.O.P.C. Registered Coordinator, he has lead teams in focusing on COPC requirements/matrices in increasing efficiency, service, and quality, while lowering cost. Concurrently, he also developed and implemented initiatives for leadership & people development, and business intelligence transformations. Prior to being tasked with the portfolio of leading and providing strategic direction for the Customer Support division in Malaysia’s pioneer Electronic Mobile Prepaid Provider, he was managing the largest telecommunications Contact Centre in Malaysia, and prior to that the Head of Business Support Centre Help Desk of one of the major players in the Malaysian telecommunications industry, with responsibility for the restructuring and managing the corporate Help Desk. He excels in environments where one is able to strategize and value-add to a dynamic and ever changing business landscape and he is able to transform corporate strategy into operational strategy, to be benefit of all stakeholders. He is driven to continually assist CCAM in making Malaysia as the forerunner and country of choice for the Contact Centre industry in Asia Pacific region.

Jaclyn Lim Mei Yee
Executive Committee Member (Industry)
She was appointed as the Executive Committee Member (Industry) on Saturday, 27th March 2010. She is currently the Marketing Manager of Microtel Technology Sdn Bhd and has over 3 years of experience in Contact Centre Management. Jaclyn has an Advanced Diploma in Marketing and Business Studies from Olympia College Malaysia.
Kenneth Hiew
Executive Committee Member (Industry)
He was appointed as the Executive Committee Member (Industry) on Saturday, 27th March 2010. He is currently the Director of Spiral Connections Sdn Bhd and has 30 years in IT Industry and business. Kenneth has a HND Computer Studies (Oxford Brookes University) and Chartered Institute of Marketing Diploma in Marketing.
Yvonne Ng Lay Kim
Executive Committee Member (Industry)
She is currently the Managing Director of ANBIZ Sdn Bhd and has over 12 years of experience in Customer Relationship Management and Contact Center Industry. Yvonne has an Advanced Diploma in Business Administration from The Association of Business Executives, London.
Raymond Low
Executive Committee Member (Industry)
He is currently the Country Manager of ITApps Sdn Bhd and has over 16 years of experience in Contact Center and Information Technology. Raymond has a Bachelor degree in Computer Science from Coventry University, United Kingdom.
Sieh Joo Chyn
Executive Committee Member (Industry)
He is currently the Country Manager for TeleApps Communications Malaysia Sdn Bhd and has 18 years of experience in Contact Centre Management. He has a Master In Business Administration from the Charles Stuart University, Australia.

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