To support the pledges made in the objectives and in order to be a pro-active and relevant body to the Industry, the CCAM shall undertake to consciously promote these faculties of interest amongst its membership:
- Accreditation of corporations in the industry
- Certification of professionals in the industry
- CCAM Best Practice Public Programs
- CCAM Excellence Awards
- Regional Best Practice Awards
- ndustry forums with relevant government authorities/bodies.
- Government consultation on critical issues.
- Policy Making influence
- Influencing law makers
- Driving the governments objectives for the CRM and Contact center industry as a whole.
- Certified Training for career advancement
- CCAM Supported Public Courses
- CCAM Annual MBA Scholarship award
- CCAM Career Hub
- Online recruitment and job-placement for the industry
- Web classifieds for members.
- CCAM In-house library & Information pad
- Various Sector Benchmarking.Implementing benchmarking procedures for the Malaysian CRM & Contact Center Industry Vis a vis global standards.
- CRM Institute for Strategic Studies (CRISIS)
- Industry Surveys
- Industry Reports & Resources
- Professional Briefing Papers
- Annual Roundtable discussion with policy makers
- Global Reach program
- Monthly Industry Journal
- Professional World Class Seminars
- Industry Directory and Guide
- National Industry Conference & Exhibition
- Annual Industry Awards & Gala Night
- Quarterly White Paper Presentations
- Research & Survey Findings
- Statistical Updates
- Member to member Interaction (Directory & Blog)
- Vendor – Member Interaction (Supplier Directory)
- Links to non member interaction
- Member services (HR Issues/Policy Updates etc)
- External Relationships
- Government Relations
- Public Relations ( The official voice of the industry)


